Milwaukee · studio
The part of AI that has to work on a Tuesday.
Delivering on the promises of AI. Not the keynote. The week after go-live, when someone still owns the spreadsheet.
Mission
Most AI talk is a promise with no owner. I build the software that has to keep it: tools operators actually run, numbers a CFO would not be embarrassed to put in a close.
Reimagine Apps is my personal studio. I ship small, useful products. I also run Fresh Vend MKE (healthy vending) and serve as VP Finance at New Resources Consulting. Those jobs keep the work honest. This site is not an NRC page. It is the shelf for the apps.
FounderOperatorAI ambassadorCFO
Founder of the studio. Operator of a real small business. AI ambassador for people who have to live with the result. CFO who still opens the P&L before believing a chart.
What delivering looks like
- 01
Ships
Code in production. A live URL beats a slide. If it isn't running, it isn't work.
- 02
Measures
If it doesn't move a number you already watch — cash, time, error rate — it's a hobby.
- 03
Doesn't theater
No six-month pilots that never leave the lab. Small surface. Real users. Then the next honest increment.
Contact
If you want to talk about a build, write. I read it. ltappa@gmail.com